Michael Kleinmann: Men's Underwear 2013 Outlook
If you're a guy, then your underwear is changing. After over a decade of work in the men's underwear industry, I'm watching as guys finally toss aside bland basics in favor of new styles. This newfound interest in undergarment experimentation is the result of increased options, growing awareness of those options, and the confidence with which men can spend hard-earned money in a resurging economy.
For large, popular brands like Calvin Klein and Jockey, this development has led to the introduction of high-tech products and new, colorful designs.