Legendary designer Donatella Versace just joined Instagram and it looks like she’s getting the hang of things quickly. Her first post was a selfie with model of the moment, Gigi Hadid, she already has over 100,000 followers and she just shared candid BTS pics of the brand’s new ad campaign.
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The new Spring/Summer 2016 ads stars Hadid, Raquel Zimmermann and Natasha Poly clad in colorful pieces from the spring line. The setting? A snow bank, naturally.
And despite their similar straight blonde hair, perfectly tanned skin and twinning poses, the campaign represents the empowerment and individuality that embodies Versace as a brand today.
“This is the Versace woman today, an individual who is proud of her own character,” Donatella says in the press release. “I love Gigi, Raquel and Natasha and everything they stand for.”
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And to show us how it all went down, the designer shared six candid backstage shots on set, showcasing the models, photographer and furry friend who made it all come together.
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In Donatella’s final behind-the-scenes post, she explained the artistic process. “Everyone has an opinion about the new campaign… I listen to them all… And I make the final decision,” she captioned a photo huddled with her team.
Loving Gigi’s new campaign? Are you following Donatella on Instagram? Share with us in the comments below.
–Colleen Kratofil
