If you set your alarm early this morning to brave the crowds to shop the Balmain x H&M collection, we hope you got what you wanted, considering the designer collaboration sold out in about one hour. We also hope you went prepared to throw down, because the stores became a battle zone. (Everyone wants to be a member of the #BalmainArmy.)
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Fans from across the globe trekked out in the early hours to stand in lines wrapped around buildings to shop the designer Olivier Rousteing’s limited-edition Balmain x H&M line (complete with its own fragrance!), which sold out almost immediately — in stores and online.
Don’t believe us? Check out the social snapshots and videos taken during the mad shopping mobs. Which, of course, caused more frantic responses from hopeful shoppers.
When the collection went live online, the H&M website became so overpopulated that it had to temporarily shut down.