We got wind of the exciting Rowing Blazers x Target collab just last month, teased with a few enticing images of what was in store: an array of items ranging from accessories like totes and crossbody bags to pullovers, polos, pantsuits, and even home decor. Shortly after that, the retailer unveiled a comprehensive lookbook featuring every item from the much-anticipated collection, allowing shoppers to preview the offerings from the September 23 drop. Our editors were lucky to be able to test a few pieces ahead of the official launch to share our candid thoughts on the collection.
But first, a little background if you're new to Rowing Blazers. The American label was founded in 2017 and has since become a leader in the preppy style sphere, known for its rugby and polo shirts and outerwear, among other silhouettes. It's also known for some major collaborations, with its latest venture being the partnership with Target. This collection is particularly noteworthy because Rowing Blazers is known for premium pricing, whereas many items created in partnership with Target are affordably priced at under $30, all while maintaining the brand's signature collegiate-cool allure.
No surprises here, as Target's designer collaborations consistently sell out, but since the Rowing Blazers x Target release, pieces have disappeared from both virtual and physical store shelves at a rapid pace. But if you still need inspiration for your shopping spree before the stock dwindles, we've got you covered. Below, three editors handpicked styles from the Rowing Blazers x Target collection and put them to the test. Dive in to explore their selections with photos showcasing how they styled them, and find out what makes each piece unique.