At a cocktail party celebrating the opening of Chloé's brand-new pink-hued, feminine boutique in Soho, the Cut caught up with the French line's creative director, British transplant Clare Waight Keller. The brand, known for its dreamy, almost ethereal designs with a note of boyish flair, is guided under a philosophy Waight Keller has coined "sister style." "I have a sister," she started off telling the Cut, "but sister style is when you find someone who really understands the way you dress and they love dressing in a similar way. For me, Chloé is a lot about that. Everything that we do here at the brand is making women feel like, 'Oh my God, they know exactly the way I want to dress.' It’s finding the pant that fits the right way, those layering pieces that are just right — sheer, but not too sheer — the jacket that fits and sits the way you want it to, and the kind of things that you would expect a best friend to tell you." And speaking of family, in a way, Waight Keller also had tips of balancing work and life: "Be really focused and don’t ever mix family and work," she shared. "Just concentrate on one or the other because then you do it properly."
Read more posts by Julie Ma
Filed Under:
party chat
,chloe
,clare waight keller
,store openings