Robbie Williams' Fashion Label Opens First West End Shop
Pop star Robbie Williams has made his first move on to the high street, as his fashion label Farrell unveiled its debut West End shop.
"I'm really excited to be able to present the Farrell experience under one roof and have the opportunity to show exactly what we do and what we stand for. We're here for a good time, not a long time," said Williams.
The pop-up Covent Garden store, on Earlham Street, is Farrell's first retail venture and will house its military-inspired Autumn/Winter collection for six months.