Don't fool yourself into thinking that just because Tommy Hilfiger announced a Surf Shack collection, replete with a touring bus, that it would mean slightly grungy, sand-crusted surfer dudes and dudettes. As one of the reigning champs of American prep, the brand has instead kept its chic country-club set and directed them toward the shore with a friendly pat on the back.
If you're in the LA area this weekend, then check it out for yourself at the bus, set to be parked at The Brig on Abbot-Kinney Boulevard in Venice (before moving on to Chicago and Toronto). And if you're not, then browse the wares online so you'll be fully prepared for your next trip to the seashore.