As a bona-fide H&M-lover, I spend a lot of time perusing the retailer's website and inevitably maxing out my credit card to stock up on all the bestselling styles. While few categories are left untouched during my periodic shopping sprees, the brand's new-arrivals section ignites my fashion senses the most.
Each month, H&M debuts hundreds of new pieces that range from affordable must haves and seasonal essentials to luxury pieces like cashmere loungewear and wool coats, plus even a few trendy styles that tap into TikTok's latest batch of viral aesthetics. It's basically a one-stop shop for the newest finds in fashion and the first place I go whenever I need something fresh and well-stocked.
While February has only just begun, H&M has dozens of new finds I've added to my shopping wish list this month - all of which cost less than $50. Standout picks include an embroidered Barbiecore-pink sweater, a woven everyday tote bag, lacy lingerie to treat your partner (or yourself) ahead of Valentine's Day, and a pair of chunky sneakers that encompass peak '90s dad fashion. Keep reading to shop the best new arrivals from H&M this month.