For reasons we can't explain, some mainstream retailers find it challenging to cast models for plus-size clothing, often resorting to models who are actually smaller than most plus-size women.
Target, on the other hand, has found a different approach: It put its plus-size clothing on a pregnant model.
Spotted by the eagle eyes over at Jezebel, Target's Merona Women's Plus-Size Short-Sleeve V-Neck Maxi Dress in Black/Cream was placed on what appears to be a maternity model in product shots on Target.com. The photos have since been removed, leaving the dress description with no accompanying images for the time being. But Jezebel snagged a screenshot (below).
Perhaps Target's choice of a pregnant model for a plus-size dress shouldn't be surprising given the store's previous snafu (you know, that time they labeled a gray plus-size dress as "Manatee Gray" while the same dress in regular sizes was called "Dark Heather Gray").
But you would think that these days, with more and more plus-size models proving their abilities and gaining name recognition, there was someone Target could have chosen to effectively showcase a plus-size dress... someone who wasn't, y'know, just pregnant.
We've reached out to Target for comment and will update when we hear back.
Weren't any of these women available?
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