The lipstick market is seriously booming right now. There’s hardly a celebrity out there at the moment who hasn’t launched, or is at least thinking about launching, their very own makeup line. But none are more invested in the beauty industry than the Kardashians.
Kylie, of course, has her perpetually sold out Lip Kits, Kendall just launched a full line for Estée Lauder, and even Caitlyn is getting in on the action with her new shade for MAC Cosmetics.
And never one to be left out, Rob Kardashian is ready to get in on the game by helping future wife Blac Chyna test colors for her own beauty line.
Rob Kardashian/Instagram
Rob posted a video to his Instagram account Thursday night of Blac Chyna showing off three shades of Liquid Lipstick — Haute Cocoa, Mink Pink, and Kitten Pink — from her skincare and false eyelash line Lashed by Blac Chyna. While fans might be quick to assume that Chyna is trying to steal a bit of Kylie’s swag, both ladies actually launched their lipsticks at the same time last August.
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This is Rob’s first foray into the world of color cosmetics — he’s yet to say a word about, say, Kourtney’s foray into the world of bee-influenced beauty products — but he has always marched to the beat of his own mascara wand. Besides, every good husband-to-be knows you’ve got to support your lady love first and foremost in all of her many entrepreneurial ventures.
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Most notably, Rob’s swatches are temporary … unlike the superfan who recently tattooed all of Kylie’s Lip Kit swatches and the illustration of her lips on his arm. So we’ll call this cosmetic competition a draw for now.
What do you think of Blac Chyna’s lipstick line? Are you going to try them out? Sound off below!
–Emily Kirkpatrick
Follow @kirkpate