Rihanna is the definition of a street style star, seamlessly blending couture with sportswear in a way that feels very of the moment. So it makes sense that when she designed a capsule collection of flatform sneakers for Puma they sold out almost as soon as they arrived in stores. But now that she’s bringing her athleisure wares to the New York Fashion Week runway, expect the Riri x Puma pandemonium to reach all new heights.
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The singer announced last night via Twitter that she would be showing her full collection of clothing for the sports brand at New York’s fashion week coming up in February. Rihanna also tweeted out a link to Paddle8 where she will be auctioning off two front row tickets to raise money for her charity, The Clara Lionel Foundation.
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Before you start going through your couch cushions for quarters, know that it’s going to take a pretty substantial chunk of change to get yourself a coveted FROW ticket at this show, with a starting bid of $15,000 and an estimated worth of “priceless.” Rihanna will also be auctioning off a Jeff Koons print, her 2014 Christmas tree covered in 20,000 black Swarovski crystals, and VIP tickets to one of the shows during her upcoming tour. With all the hype leading up to the launch of this collaboration, Rihanna seems like another star designer (following Carrie Underwood and Lauren Conrad last season) poised to take NYFW by storm. Let’s just hope her collection is better received than Kanye’s first showing.
Are you excited for Rihanna’s show during New York Fashion Week? What do you think of her Puma collection? What do you think she’ll come out with next?
–Emily Kirkpatrick
