Pets meeting their untimely demise are played for laughs in Designer Shoe Warehouse's new ad. Perhaps not surprisingly, DSW partnered with Onion Labs -- the agency arm of The Onion satire newspaper -- on this one.
The deviously funny spot (watch above) shows a young man killing animal after animal by accident, then buying shoes at DSW so he can bury his deceased pals in the shoeboxes. "A guy needs shoes," a narrator says. "We don't ask questions."
Please note, critter lovers, that no living being was harmed, but a few shoeboxes took a dirt nap.
An Onion rep told The Huffington Post that another spot in DSW's "Bad Pet Owners" campaign is going live soon.
Keep those cages and tanks locked, kids.