IMG for Rakuten
Dressing women for everyday but with elevated, edgy details - a statement fringe here, a touch of leather there - has helped Rebecca Minkoff become a fashion brand with a unique kind of staying power.
"It's all about embellishments and oversized, exaggerated details," Minkoff tells POPSUGAR, pointing out her design aesthetic and an exciting handbag trend for fall. The veteran designer has just presented her fall 2023 collection at New York Fashion Week, where the bold textural elements she's known for were front and center.
"I was inspired by exaggerated details iconic to our brand's DNA," she explains. "Think oversized zippers, studs, and chain quilting. [I design for] the moods I am in, the sentiment of my customer and what I feel works for her busy life."
Minkoff's entire current collection is available to shop on Rakuten using its cash back service, which is a bit like real-time couponing while shopping online. In addition to Minkoff, the platform has partnered with Phillip Lim and Altuzarra, as part of its Wear the Runway event for fashion month.
"[They are] some of my favorite designers," Minkoff says. "It's a great time to get your hands on those fall pieces."
This season, Minkoff is particularly keen on the Rebecca Minkoff Double Gusset Crossbody with Chain Quilt ($398), which happens to be a piece exclusive to Rakuten. "It's the perfect statement bag for any fall or winter outfit to throw in a pop of color and spice things up," she shares. "Whether you're going on a holiday getaway or looking for the accessory for a date night outfit, this bag just has the ultimate wow factor." Following Minkoff's Fall 2023 collection debut on Sept. 9, Rakuten members have the coveted opportunity to shop this piece before anyone else - through September 25. And, as an added bonus, they can also receive 10% Cash Back on their purchase of the new handbag by shopping it directly from the platform.
While Minkoff's eponymous brand has been around since 2005, she's been making her own designs since 2001. Twenty-two years is a significant milestone in the fashion industry, a business that's known for being, well, a bit fickle and fleeting. How has she stood the test of time? She cites her willingness to simply try new things and reach a wider consumer base. "Cash Back and pre-sale access, such as what we are doing with Rakuten, help create accessible luxury for the shopper who loves fashion, but also prioritizes value," she says. "We are giving these fashion lovers a chance to get their hands on a luxury statement piece that can be a part of their capsule wardrobe and be a piece that they will be able to keep for a long time based on the quality of our products."