Meet sugar threading: It's a relatively new face treatment that fits comfortably within GOOP's realm of weird. Highlighted on Gwyneth Paltrow's site last week, sugar threading is pegged as a substitute to surgery, where sutures are threaded under the face so skin appears tighter and with fewer wrinkles.
The temporary treatment was briefly approved as a technique called Contour Threadlift by the FDA ten years ago, but it's no longer performed in the U.S. because of curious patient responses, ranging from discomfort to disfigurement. "Threadlifts were used in the U.S. as an alternative, lower downtime procedure to face-lifts," said Annie Chiu, MD, a celebrity dermatologist, in an email to the Cut. "There were many complications, including threads getting infected, distortion of facial planes, and just unreliable, or not long-lasting, results."
But those are minor roadblocks that GOOP knows how to maneuver around, and the site highlights variations on the procedure that are available in Europe and Asia. Speaking to GOOP, French dermatologist Dr. Maurice Dray is optimistic that his $1,850 variation on the threading treatment will gain legal status in the U.S. soon — potentially revitalizing the bargain face-lift that often comes equipped with costly consequences.
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