This LGBTQ+ and Latina-Owned Brand Just Debuted the Cutest Pride Collection at Target

Leave it to Target to drop the season's most colorful, catchy, and downright adorable apparel collection - and just in time for Pride Month, no less. The internet-loved retailer has teamed up with LGBTQ+ and Latina-owned lifestyle brand JZD for an exclusive Pride Month collection that's designed to help people of all ages celebrate the historic month - and support Latinx LGBTQIA+ communities - in style.

"Being a Lesbian Latina married couple is who we are, and creating this capsule collection is our way we can honor and amplify our communities' stories," Jennifer Serrano and Veronica Vasquez, founders of JZD, said in a released statement. "The inspiration for the collection was rooted in our own journeys as we navigate this world as queer women with designs including sayings such as Bien Proud, Queer todos los días, Abracemos nuestra identidad, Si es amor no necesita explicación."

Available to shop online and in stores today, the
JZD for Target Pride Collection marks the lifestyle label's second capsule with the retailer. The brands had previously collaborated on an apparel launch for Latinx Heritage Month as well. This newly-debuted collection features six exclusive designs, from T-shirts to comfy shorts, all of which have been created to fit a wide range of sizes and ages - including adults, teens, and infants.

Keep reading to shop our favorite pieces from the JZD for Target Pride Collection.