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Jared Leto Is the New Face of Gucci's Guilty Fragrance, and He's Taking Over the Brand's Snapchat to Celebrate!

You probably first fell in love with Jared Leto as Jordan Catalano on My So-Called Life. Then your crush intensified when he became the frontman of alternative rock band, Thirty Seconds to Mars. And then your love grew again when he won an Oscar for his performance in Dallas Buyers Club and his long ombré hair was the MVP of the red carpet. Now it’s time to cue up your fangirling once more, because Leto is taking on a new high-fashion (and totally unexpected!) role as the face of Gucci’s Guilty fragrance.

Jared Leto face of Gucci GuiltyJesse Grant/Getty


Gucci creative director Alessandro Michele tapped the multi-hyphenate star for the new high-fashion role, which will include an ad campaign to be shot in Venice, Italy. (What color will Leto’s hair be for the campaign? Unconfirmed.)

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Full details on Leto’s new role are limited, but we’re hoping he’ll be spilling some secrets during his three-day Snapchat takeover, in which he’ll be Snapping short clips on the label’s account.

And since we’re more than excited for the takeover (and his new gig, of course), we’re rounding up the best Snaps from his three-day guest appearance below!

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What do you think of the actor’s new gig? Do you follow him on Snapchat?

–Sarah Kinonen