Kaylin Idora/Strip Strip Hooray! (4)
Though the rest of us may never wear jeweled corsets and red-soled pointe shoes like Dita Von Teese, the burlesque superstar is hoping to share a bit of her experience with the world, bringing her fragrance and lingerie collections to HSN March 17.
“I’m a bit of a fragrance and lingerie snob,” Von Teese tells PEOPLE of her decision to market her lines to a wider audience on HSN. “Every woman should have luxury in her everyday life.”
And who knows fine undergarments better than someone who spends most of her working hours in gorgeous custom corsets? “The majority of lingerie that’s not my own that’s in my lingerie drawer is pretty expensive,” she says. “My goal is to make bras and panties that stand up to the ones I spend over $100 on.”
That includes fancy trims, lots of black lace and elegant garter belts. “My line isn’t the one to look for a white cotton bra,” she says. But that doesn’t mean that the average girl can’t pull off the look. “They’re a good place to start [with fancier lingerie]. Anyone who tries them will see that they’re very wearable.”
She also applied the same goal of wearable luxury to her fragrances (Dita Von Teese and Rouge). She designed the former after her boyfriend told her that her signature scent was also the one his mother wore; the latter is a sweeter scent that, she says, is fun for daytime.
The star gave us a glimpse into her backstage routine at her latest show, Strip Strip Hooray!, including her stunning collection of Christian Louboutins and her makeup routine. Vital to the performance: spritzing her fragrance “from the back of the knees down” since her feet are at about face height with the audience.
“And I can see strategic reasons for doing that in everyday life, if you know what I mean!” Von Teese says with a laugh — bringing it all back to the lingerie.
Von Teese’s intimate apparel will range from $25-$45 and her fragrance starts at $20. Check out both when they debut on HSN on March 17.
–Alex Apatoff
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