Coca-Cola has debuted a 200-piece clothing line by vintage designer Dr. Romanelli, aka DRx, reports Ad Week.
The streetwear collection was inspired by Coke-branded clothing that Romanelli sourced from flea markets and vintage stores around the world. And it doesn't come cheap -- jackets could cost up to $1,650 and t-shirts go from $35 to $50. The line is available in select stores in nine cities around the world including New York, Los Angeles and Shanghai.
So if you're a huge soda fan that also really likes bomber jackets, well, then this line is for you. Check out some of the pieces:
#Vintage Coke delivery uniform is inspiration for today’s fashion #TransformationTuesday #CokeByDRx #fashion ^EA pic.twitter.com/tsD9MXJgoM
— The Coca-Cola Co. (@CocaColaCo) October 23, 2013
What’s your favorite flee market find? DRx remixed his to create THESE #CokeByDRx ^EA pic.twitter.com/3RVxeGmsCr
— The Coca-Cola Co. (@CocaColaCo) October 22, 2013
Check out this 80’s flashback: DRx signature bomber jacket w/ Coca-Cola details #CokeByDRx #retro #fashion ^EA pic.twitter.com/ZD5IlimTZl
— The Coca-Cola Co. (@CocaColaCo) October 22, 2013
Kind of reminds us of that time Jean Paul Gaultier designed Coke bottles:
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