Lin Humphrey: Neiman Marcus: Making Fashion Social Through Strategy and Execution
When considering the social media approach for an upscale retailer, it is hard not to draw comparisons with couture design. Appealing to a design-conscious fashionable consumer requires a well-constructed, custom approach where content, not short-term promotions, rules. As with clothing, timeless style trumps fleeting fads in a flawless social media execution.