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When Givenchy asked Amanda Seyfried if she’d like to be the face of their fragrances, it didn’t take her long to come up with an answer.
“F— yeah,” she told the Givenchy team, according to her interview in WWD.
The reason she was so enthusiastic: “It’s an honest collaboration,” she says. (No kidding: she’s attended the line’s fashion shows, worn its menswear and even performed in it at the Oscars.)
Seyfried says she’s proud of her partnerships with Clé de Peau and Givenchy because “what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”
Givenchy is mutually admiring of Seyfried. “Amanda is a chic, sexy woman who is a perfect fit for Givenchy,” says Nicholas Munafo, U.S. president for LVMH Fragrance Brands.
Seyfried’s print ads for Very Irresistible Givenchy were styled by creative director Riccardo Tisci and will be in magazines in October; she also shot a TV campaign.
Tell us: What do you think of Seyfried’s Givenchy collaboration?
–Alex Apatoff
