Sass & Bide: The Aussie Label Trying to Make It in America
In 1999, Sarah-Jane Clarke and Heidi Middleton were just two Australian travelers selling customized jeans at London’s Portobello Market. This was the birth of Sass & Bide, a label that quickly became known for supremely low-slung jeans with two-inch zippers, and early appearances in Carrie Bradshaw’s wardobe.