American Women's Shopping Influenced Heavily By Fashion Trends, Survey Finds
Remember the famous "Devil Wears Prada" scene where Miranda Priestly schools Andy in the importance of fashion? "OK, I see. You think this has nothing to do with you..." Miranda intones as her assistant quakes in her cerulean sweater.
A new study is proving Miranda Priestly right: 59 percent of American women admit to seeking fashionable, trendy items when shopping. Moreover, 55 percent of American female shoppers admit that they've bought clothes they didn't even like purely because they were trendy.