Steven Kolb: You Can't Fake Fashion 2013
The greatest asset a designer has is their creativity. The satisfaction of purchasing and then wearing a designer brand comes from knowing the investment of human capital that went into that product, knowing and respecting the creative mind that imagined it in the first place and imagining the steps it took to bring that product to you. When that creativity is stolen from them, it compromises their business. This is just one of the reasons that I see the counterfeiting of fashion, not only as a crime, but as a violation of both the designer and the consumer.
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