Kylie Jenner slipped into a somewhat surprising outfit to tease her new line of mascara for Kylie Cosmetics. In a behind-the-scenes video posted to Instagram on Feb. 20, the 25-year-old beauty mogul sports a wet-effect look from head-to-toe, lifting up her damp hair to reveal the cap sleeves on her asymmetrical, sheer white dress. The formfitting design appears to be embroidered with flowers, and mimics the aesthetic of Di Petsa's viral, clingy dress worn by the likes of Bella Hadid, Chloe Bailey, Megan Fox, and Tinashe. Jenner's number, however, appears to have subtle ruching down the bodice and a slight vintage feel, so it's possible her stylists Alexandra and Mackenzie Grandquist sourced her the getup from designer archives. The rest of Jenner's makeup is fresh and dewy with peach blush and a caramel lip, and closeup shots spotlight her freckles.
Lately, the mom of two has been more keen on an edgy, all-black palette, having recently flaunted an open back top with low-rise track pants and a visible thong, along with bondage suiting from Georgian label Lado Bokuchava with striking chest cutouts. Even when it comes to her intimates, Jenner has worn everything from a Skims push-up bra to a thongkini set on the beach in the dark shade. However, she did suggest a turn to neutrals on her recent family trip to Mexico, where she posted a GRWM on TikTok in a blue iridescent cutout maillot that she layered underneath a see-through nude slip with sequins. This ensemble also notably boasted a liquid effect.
While Jenner's new product launch doesn't yet have a release date, we expect to see plenty more photos of her rocking this exact ethereal dress in weeks to come. If you're inspired by Jenner's on-set style move, shop similar pieces we rounded up ahead, all of which have matching details.