It is rare that anything good or interesting or beautiful ever happens at the 34th Street Herald Square subway station in New York City, but on Friday, Kanye West performed the impossible. As the @KardashianNavy dutifully documented on Twitter, Yeezy Season 6 ads have been plastered on turnstiles and walls inside the station.
“This is the best a subway turnstile has ever looked,”read one tweet.
This is the best a subway turnstile has ever looked!
Kardashian Navy (@KardashianNavy) February 23, 2018
SEASON 6
YEEZY MAFIA (@theyeezymafia) February 19, 2018
A month later, Kim and Kanye rolled out phase two of their Yeezy Season 6 social-media takeover, asking a handful of models and influencers to dress up as “Klones” and recreate the look book photos themselves. Paris Hilton was the most notable Klone, but Diplo was our underdog favorite by far.
Saw the ads while I was catching the subway! ????
Kardashian Navy (@KardashianNavy) February 23, 2018
“Kanye West is a genius,” reads one. Nice.